2:19 pm - Friday May 18, 2012

Beijing targets luxury ads amid wealth gap

China’s capital has banned outdoor advertising that promotes hedonistic or high-end lifestyles as the government seeks to ease public concerns about the country’s widening wealth gap.

The Beijing Administration for Industry and Commerce said in a recent statement that businesses were given an April 15 deadline to rectify such ads, along with any that excessively promote “foreign” things.

It gave no details on which “foreign” things were deemed objectionable.

Such promotions help create a politically “unhealthy” climate, it said.

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